THOR Financial Technologies

Portfolios are the bottom of the stack, because software cannot fix an improvised investment layer. THOR builds them: six model portfolios and three exchange-traded funds, two of which follow rules set in advance.

What it is

THOR Financial Technologies, founded in 2018, builds systematic, rules-based investment strategies and delivers them in two forms: exchange-traded funds and model portfolios.

Systematic means the rules are set before you need them, which is also the cost: a rule fitted to what has happened can be wrong about what has not. That is a design choice with real trade-offs, and it is not the right approach for every mandate.

The funds

THOR Financial Technologies, LLC is the investment advisor to three exchange-traded funds, trading as THLV, THIR, and THMR; THMR is sub-advised by Ai Alpha LLC, which allocates that fund’s assets among strategies. The funds are actively managed in the regulatory sense — they do not track an index — and THLV and THIR are systematic in method: the rules are set in advance.

THLV launched in September 2022. In February 2023 it moved its listing from NYSE Arca to the NYSE itself, among the first exchange-traded funds on the Big Board after the exchange resumed listing them.

Listing on the NYSE floor says where the fund trades. It says nothing about how it performs.

The models

Beyond the funds, THOR maintains six model portfolios whose allocations change by rule, built on the same research as the funds. Models let an advisor use the strategies inside accounts they already custody, rather than through a fund wrapper. On the UX Wealth platform those models are the bottom layer, the investment layer that riskDNA’s analytics and the delivery platform sit on.

What systematic actually means goes through that cost in detail.

The other surfaces

THOR also publishes technical indicators for traders on TradingView at thorsignals.com. That audience is not this site’s. THOR PM, at thorpm.co, is the portfolio management arm for advisors and institutions and is client login only. The main site is thorft.com and the fund information, including prospectuses, sits at thorfunds.com.

What is not on this page

No performance figures, no returns, no comparisons to any index or competing product. Fund information, including prospectuses and the disclosures that must accompany any discussion of fund performance, lives on the fund’s own site.

Nothing here is an offer to buy or sell any security or a recommendation of any fund. Before investing in any fund, consider its investment objectives, risks, charges, and expenses carefully; the prospectus contains this and other information and is available at thorfunds.com.

My role

Co-founder and partner. THOR Financial Technologies is separately registered with the SEC; its record is public at IAPD, firm CRD 310362. Registration does not imply any level of skill or training.

Who runs the investments

Brad Roth, THOR’s chief investment officer, has also been UX Wealth Partners’ chief investment officer since April 2025.